DISCOVERING SOLUTIONS WITH USER-CENTERED RESEARCH AND DESIGN
DROPOFF
Method
Qualitative Research
Duration
2 months
As the company's first UX hire, I transformed one of their core websites, from a cumbersome click-heavy experience into a user-friendly, intuitive platform that was clear, easy to navigate, and time-efficient.
#1
Reimagining the order-tracking system used by dispatchers
DELL MEDICAL SCHOOL
Method
Generative and Evaluative Research, Participatory Design
Duration
5 months
As I owned the Research and Design strategy, I tackled a critical challenge: transforming a complex analytics dashboard into an intuitive tool for healthcare professionals. The result? A whooping 98% ROI, $990,000 cost savings per year and elevated user experience.
#2
Value of UX Research proved through 98% monthly ROI
#3
Enhancing candidate data ingestion to improve the hiring process for SMBs
INDEED.COM
Method
Generative Research, Concept Testing
Duration
3 months
Streamline the hiring process for SMBs in a franchise organization by identifying pain points in candidate data ingestion, proposing an integrated workflow within Indeed's platform, and testing a digital solution with representative users.
INDEED.COM
Method
Heuristic Evaluation, Mixed-Method Usability testing
Duration
2 months
Identifying critical to overlooked issues in the primary user path of the Indeed mobile app’s resume creation feature, and providing actionable recommendations through a mixed-method approach
#4
Mixed-methods to identify critical issues in a user path
CDK Global
Method
Generative Research
Duration
1 month
Improving the service design of car dealerships to reduce the time from 'initial interest' to 'final purchase' by investigating and analyzing consumer behavior and mental models during sales interactions, uncovering patterns and factors that influence purchase decision-making.
#5
Driving Better Experiences: Generative Research on Enhancing the Car Purchase Journey
